Onboarding project | Vyapar App | Poorna Muthyala

ICP​

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User selection:

1. Shortlisted users who have been associated with Vyapar for more than 6 months.
2. Currently listed out users primarily in the Retailer segment (75% of userbase)

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Key Takeaways

1. Primarily uses the app for Billing purposes.
2. Usage of Android application is higher than Desktop application
3. Vyapar App seems to be easily usable by a business owner
4. Since the inception of GST, tracking bills has been paramount, and then the priority is to create Invoices for users
5. Majorly helps to segregate bills while filing GST returns and ITR returns

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JTBD Framework

Goals for signing up

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Description: As established in the Acquisition project and also in user interviews above the majority of the three major modules came across as primary use cases

1. Make Billing
2. Inventory management
3. Party management

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Also, the JTBD aligns with user interviews and goals defined earlier.

Activation Metrics

Hypothesis: Since major use cases have been identified, we will be tracking activation events for the same metrics as mentioned above

• Activation Statement 1: # of bills made first Y days of onboarding.
• • Note: We will play around with a couple of iterations to arrive at the sweet spot
• Activation Statement 2: # Items added in first Y days of onboarding
• Activation Statement 3: # of parties added in first Y days of onboarding.

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Reasoning:

1. We have hypothesized metrics-based user goals established in user interviews.
2. The app's activity is calculated to arrive at these activation metrics.
3. Roughly 4 lakh invoices are created just on the Mobile application
4. 50K parties are added in the month on the Mobile application
5. 80K items are added daily to manage inventory or make bills.

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1 lakh Items Added Daily

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4 lakh Invoices Created Daily

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50K Parties Added Monthly

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Tracking​

1. Given that Vyapar is a subscription-based model, we plan to track the license payments of cohorts over a while.
2. Payment metrics of users not adhering to the activation metric vs users adhering to activation to be compared.

Activation Statement 1: ​

5 invoices made in the first 7 days of login to the Desktop application

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LTV of users who have not made activation 1

1. At a mature stage LTV (12 months) we see a total conversion of 3% to 4%

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2. LTV of users who have not made activation 1 - Data to be collected

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Retention of users: Users who are making 5 sale invoices in week for 6 months after login

1. Retention of users in the existing cohort vs. - Data to be collected
2. Retention of users in the cohort who have made 5 invoices in first week - Data to be collected

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Activation Statement 2: ​

10 items added in the first 7 days of login to the Desktop application​

1. LTV of users who have not made activation 2 vs LTV of users who have made activation 2​
2. Retention of users who have not made activation 2 vs Retention of users who have made activation 2​

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Metrics to Track​

Efficiency of Onboarding

Webpage Mobile

1. Users download the application from the webpage.
2. Time spent on the webpage before app download
3. Total users visiting the pricing section
4. Users reaching out to support via the webpage before the app download
5. Users getting redirected to the PlayStore application

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Webpage Desktop

1. Users download the Desktop application from the webpage.
2. Time spent on the webpage before the app download
3. Total users visiting the pricing section
4. Users reaching out to support via the webpage before the app download
5. A user downloading the app vs logins created in that month.

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Android

1. Time to log in from download.
2. Drop off at each stage of the login
3. 1. OTP page
   2. errors screens count
   3. Gmail login issues
4. Time spent from login to first invoice creation
5. Retention of users post changes made
6. Users purchasing Mobile apps after 1 week of login

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Desktop

1. # of sale invoices made in the first week of purchase
2. Drop off at each stage of the login
3. 1. OTP page
   2. errors screens count
   3. Gmail login issues
4. Time spent from login to first invoice creation
5. Retention of users post changes made
6. Users purchasing Mobile apps after 1 week of login

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Effectiveness of Onboardingapps

We track similar inputs across all webpage, mobile, and desktop

1. Visits per page (Webpage - Mobile & Desktop)
2. App download clicks ( Desktop & Mobile)
3. Sale invoice count on WoW and MoM basis (Mobile and Desktop)
4. DAU, MAU - App launches done (Android & Desktop)
5. Items added per user - MoM and WoW (Android & Desktop)
6. Parties added per user -MoM and WoW (Android & Desktop)

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Micro-interactions - screen by screen​

1. Heat maps across screens.
2. Is the user clicking on the right nudge at each stage
3. Are all the properties being opened as intended
4. Are users downloading the application before first scrolling in webpage
5. is core value prop effectively getting communicated

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Onboarding Teardown​

Onboarding Project - Vyapar App.pdfintended

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